The EU-funded campaign brought the richness of European wines and fresh fruits to one of the most influential beverage education events in the United States

NEW YORK, Sept. 18, 2025 /PRNewswire/ -- The Charming Taste of Europe, a campaign co-funded by the European Union, celebrates the heritage and quality of European wines and fresh fruits, introducing North American audiences to exquisite products from Italy, France, and Greece. The initiative is promoted by the Consortium for the Protection of Abruzzo Wines, the Union of Sweet Bordeaux Wines, and the Association of Imathia's Agricultural Cooperatives.

As part of this mission, The Charming Taste of Europe proudly participated in the most recent edition of TEXSOM, held from August 22 to 25, 2025 in Dallas, one of the leading beverage education and industry events in the United States. Widely recognized as a premier gathering for sommeliers, beverage professionals, educators, and buyers, TEXSOM has established itself as an unparalleled platform for advancing beverage knowledge and celebrating excellence on a global scale.

The conference once again drew top experts and influential voices from across the country, creating an environment where education, discovery, and networking go hand in hand. Against this dynamic backdrop, The Charming Taste of Europe was delighted to present a series of engaging initiatives designed to bring the richness of European winemaking and agricultural heritage directly to the American trade audience.

The program began on Friday, August 22, with a promotional lunch that offered participants an exclusive opportunity to taste and learn about the unique flavors and traditions that define European excellence. The presence of The Charming Taste of Europe continued over the weekend with two sessions at the EXPO Trade Tasting and Exhibition. The first took place on Sunday, August 24, from 5:00–6:30 p.m., while the second followed on Monday, August 25, from 10:15–11:45 a.m. Both sessions attracted significant interest from attendees eager to explore the distinctive character, diversity, and authenticity of European products.

"Participating in TEXSOM 2025 allowed us to share the unique flavors, traditions, and craftsmanship of European wines and fresh fruits directly with the American trade," said Alessandro Nicodemi, President of the Abruzzo Consortium. "The enthusiasm and engagement we experienced at the event reaffirm our mission to highlight Europe's rich heritage and high-quality products in key international markets."

Following this successful engagement, The Charming Taste of Europe reinforced its commitment to showcasing the quality, craftsmanship, and heritage of European wines and agricultural products to the American trade. By engaging directly with such an influential audience, the campaign continues to highlight the values of authenticity, tradition, and excellence that make European products a benchmark worldwide.

About The Charming Taste of Europe
Europe, a place with timeless charm, is the birthplace of some of the highest-quality products in the world. The Charming Taste of Europe is a special project that introduces exquisite specialties to the United States and Canada, such as Italian and French wines, and fresh kiwis from Greece, that showcase Europe's charm, beauty, culture, history, art, heritage and unmistakable tastes.

The mission of the Charming Taste of Europe, co-funded by the European Union, is to increase awareness of the merits and quality standards of select European wines and fresh fruits with promotional activities in the competitive markets of the U.S. and Canada. The Charming Taste of Europe is promoted by the Consortium for the Protection of Wines of Abruzzo, the Association of Imathia's Agricultural Cooperatives and Union Des Vins Doux de Bordeaux. These European agricultural products, famous around the world for their outstanding qualities, will continue to be promoted with initiatives and events for consumers, journalists and trade professionals. For more information visit charmingtasteofeurope.eu

To Follow The Charming Taste of Europe Campaign:

Website: charmingtasteofeurope.eu
Facebook: @CharmingTasteofEU 
Instagram: @charmeu_usa
YouTube: The Charming Taste of Europe
Hashtags: #thecharmingtasteofeu and #charmeu 

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European union or the European research executive agency (Rea). Neither the European Union nor the granting authority can be held responsible for them.

Media Contact
Bianca Panichi
bpanichi@colangelopr.com

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SOURCE The Charming Taste of Europe