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Approachable Hosts First Online Seminar for Houston Startup Ecosystem, Powered by Skyler Network

HOUSTON, TX - August 03, 2026 - PRESSADVANTAGE - 
Approachable, a branding, and marketing agency, held its first online seminar for the Houston startup and innovation community this week, focusing on how early-stage founders communicate their companies to investors, customers, and media.
The session, titled "The Death of the Elevator Pitch," was hosted by Approachable founder Kitric Kerns and centered on a concept the agency calls the One Breath Test, a framework for distilling a company's identity and value into a message that can be delivered in a single breath. The seminar walked founders through common messaging mistakes, including over-explaining a product's features and leading with credentials rather than customer understanding, and introduced a brand-script method for turning a company's story into a clear, repeatable pitch.
Kerns said the seminar addressed a recurring problem he sees among founders.
"Founders fall in love with everything their company does, and that love gets in the way of being understood," Kerns said. "Most fall into one of two traps: leaning entirely on their resume, or leaning heavily on their product's feature set. Neither shows the empathy needed to actually drive brand engagement. Authority proves you can. Empathy proves you understand. The goal of this seminar was to give founders a simple test they can apply immediately, so the next conversation they have about their company actually lands."
Kerns pointed to a shift in attention spans as the reason the exercise is built around a single breath rather than a full elevator ride. Where a thirty-second pitch was once considered concise, Kerns said most people now form an impression in about seven seconds, a shift he attributes to doom-scrolling which has shortened the window audiences give any message before moving on. That same seven-second standard, Kerns said, now applies well beyond in-person pitches, shaping how people read a company's website, social posts and pitch decks.
The seminar was delivered online through Skyler Network, a community platform built to help organizations host and grow engaged audiences without advertising and without surrendering ownership of that audience to a third-party platform. Unlike social networks such as Facebook or LinkedIn, where a company's followers and data ultimately belong to the platform, Skyler Network allows organizations to build and retain direct ownership of their community.
Skyler Network CEO Ron Sasson attended the seminar and highlighted the platform's ability to create fully customized event experiences quickly. The meeting page for Approachable's seminar, designed around a campfire setting in Yosemite Valley, was built in a matter of minutes.
"Storytelling is one of the oldest ways people connect, so it made sense to put founders in a setting built around exactly that," Sasson said. "We wanted the room itself to reinforce the message Kitric was teaching, and the platform let us do that without weeks of development. Kitric was able to stand up a dedicated Approachable community, set up and promote the event itself, and now he can stay in touch with everyone who attended, all from the same place."
The pairing of subject matter and setting was intentional. Approachable's seminar focused on narrative-based brand messaging, and the choice of a campfire environment was meant to underscore that companies, like people, are remembered through the stories they tell rather than through lists of features or credentials.
Attendees included founders and operators from across the Houston startup and innovation ecosystem, spanning industries such as healthtech, proptech, and enterprise software. Several participants took part in a live exercise during the session, applying the One Breath Test to their own companies in real time and receiving feedback from Kerns.


Approachable plans to offer the seminar again in August, with additional sessions on branding and social storytelling planned for later in the year as part of an ongoing series aimed at the Houston startup and innovation ecosystem.
###
For more information about Approachable, contact the company here:
Approachable
Kitric Kerns
kitric@approachable.agency
The Ion
4201 Main St, Houston, TX 77002
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Plainfield Gets Black-Owned Cannabis Dispensary with Podcast Studio

Downtown Plainfield's First Black-Owned Weed Dispensary Adds Podcast Studio and Creative Workspace
  Plainfield, United States - August 2, 2026 / Plant Base Dispensary / 
  
Plant Base has opened at 148 E 2nd St in Downtown Plainfield, New Jersey, becoming the area's first Black-owned cannabis dispensary to combine retail cannabis with a membership-based creative workspace under one roof.
The opening marks a notable moment for Plainfield's cannabis landscape. Rather than operating as a conventional weed dispensary, Plant Base was built around the concept that a dispensary can also function as a gathering place - one that serves both the everyday cannabis consumer and the broader local community.

A Dispensary Built Around Community

Plant Base was founded with a deliberate community-first approach. Located in the heart of Downtown Plainfield, the marijuana dispensary carries a curated selection of cannabis products designed to serve a range of preferences and experience levels. Alongside the retail floor, the space includes a creative lounge and podcast studio available to members, positioning Plant Base as more than a point of sale.
The membership-based creative workspace is an uncommon feature within a cannabis retail environment. It gives local entrepreneurs, artists, and creators access to a functional studio space within the same building where they can also shop for cannabis products. That combination reflects the founding vision behind Plant Base - that a cannabis dispensary can anchor something larger within a community.

Products, Delivery, and Education

Plant Base offers product delivery for customers who prefer to shop from home, extending access beyond those who can visit the dispensary in person. The store also incorporates cannabis education as part of its customer experience, with staff prepared to guide both new and experienced consumers through the available product selection.
The dispensary's curated inventory reflects thoughtful sourcing across categories including flower, concentrates, and other cannabis formats. Customers visiting the Plainfield location can expect a selection reviewed with attention to variety across product types rather than volume alone.
Education-focused programming runs alongside the product offerings. Plant Base hosts community events designed to bring people together around cannabis culture, wellness, and local connection. These events serve as an extension of the dispensary's identity as a community hub rather than a transactional retail stop.

A Black-Owned Business in Downtown Plainfield

The identity of Plant Base as a Black-owned business is central to its founding story. Opening in Downtown Plainfield, a city with a majority Black and Latino population, the weed dispensary was built with the intention of reflecting and serving the community it operates within. Ownership in the legal cannabis industry has historically been concentrated outside communities of color, and Plant Base represents a direct response to that gap at the local level.
The location at 148 E 2nd St places the dispensary within reach of Plainfield residents and those traveling into the downtown corridor. Its role as a community hub means foot traffic is encouraged not only for cannabis retail but also for events, creative programming, and the collaborative workspace the building supports.
The format Plant Base has established distinguishes it from conventional cannabis retail in New Jersey, operating simultaneously as a retail destination, a creative space, and a community anchor.

About Plant Base

Plant Base is a Black-owned cannabis dispensary located at 148 E 2nd St, Plainfield, NJ. The business operates as a marijuana dispensary, creative lounge, podcast studio, and community event space. It offers curated cannabis products, membership-based workspace access, and product delivery to the Plainfield area.
Learn more at Plant Base Dispensary
        
  
       
Contact Information:
 Plant Base Dispensary
 
148 E 2nd St 
 Plainfield, NJ 07060-1214
United States
 
 Plant Base
 +1-848-354-6399
 https://plantbasenj.co