50-foot tree lighting, holiday celebrations, live entertainment, family activities and the inaugural Holiday Pickleball Classic bring festive traditions to the Texas Hill Country

HORSESHOE BAY, Texas, Oct. 5, 2026 /PRNewswire/ -- Horseshoe Bay Resort, part of Crescent Hotels & Resorts Latitudes collection, today announced its 2026 holiday season, Big & Bright: A Hill Country Holiday. The lineup runs from Nov. 28 through New Year's Eve and includes signature celebrations, live entertainment, family activities and a first-ever holiday pickleball tournament.

The season kicks off Saturday, Nov. 28, with Santa's arrival and the lighting of the resort's 50-foot Christmas tree during Winter Wonderland. The evening will feature holiday music by VocaLibre, a Wine Expo showcasing 30 prestigious wineries, pop-up cookie and cocoa bars, holiday shopping with boutique retailers, and horse-drawn carriage and train rides throughout the evening.

Families can travel to the North Pole aboard the Jingle Bell Express on Nov. 29, with train rides, a custom hot cocoa station, dance scenes by Pulse Dance Project, visits with Santa and his elves, and a festive breakfast buffet.

Christmas on the Lawn returns Dec. 4, bringing the whole family together with Victorian Christmas carolers before the kids take the stage for Kids' Karaoke with Jesse Mac. Kids can win cash prizes while the whole family enjoys complimentary s'mores and cocoa beneath the 50-foot Christmas tree.

Sounds of the Season Christmas Concert follows Dec. 5, featuring Dave Madden and McKenna Michels with a full orchestra, for a festive performance of Christmas classics and contemporary favorites.

Guests can start the day Dec. 6 with A Charlie Brown Christmas Breakfast, featuring character photo ops, a breakfast buffet with Snoopy's waffle station, a live trio performing Vince Guaraldi's Charlie Brown Christmas soundtrack, and the opportunity to dance along with favorite Peanuts characters alongside Pulse Dance Project.

The inaugural Horseshoe Bay Resort Holiday Pickleball Classic takes place Dec. 4-6, offering a weekend of world-class instruction and competitive play with two of pickleball's most decorated players, Lina Padegimaite, a member of a top-ranked pro pickleball team, and Zane Navratil, ranked in the top four in the world. Whether chasing a personal best or simply looking to swing a paddle with the pros, players can take part in a holiday weekend built around competitive pickleball and instruction from top players.

Beyond the signature events, guests can build their own holiday itinerary with a variety of seasonal activities offered throughout the resort. Complimentary s'mores, holiday crafts, gingerbread decorating, a kids' Holiday Paint & Sip, Silent Disco, a Christmas Candy Train Craft Workshop and story nights with Mrs. Claus give families plenty of opportunities to add a little extra holiday magic to their stay.

The year closes with a New Year's Eve party featuring The Pictures Band and a countdown to a midnight champagne toast and balloon drop. For teens, the Teen Zone NYE Party includes video games, interactive party games, music, and plenty of snacks and drinks. For kids under 13, the NYE Pajama Party is filled with games, food, and arts & crafts to count down to midnight.

The holiday line-up is offered exclusively to Horseshoe Bay Resort hotel guests and members of The Club at Horseshoe Bay. With rates starting at $274 per night, guests can enjoy the festivities with family or friends in a remarkable Texas Hill Country destination.

As a bonus for families during the holiday season, Horseshoe Bay Resort's year-round "Kids Stay, Eat & Play Free" package offers children under 12 to stay free and receive complimentary breakfast and dinner, free 18-hole putting and arcade game play, plus a collectible kid's parrot cup with unlimited refills on kids' drinks.

For additional information or to reserve accommodations, visit www.hsbresort.com.

About Horseshoe Bay Resort
Horseshoe Bay Resort is one of America's premier golf and lakeside destinations, located just 45 minutes from Austin in the scenic Texas Hill Country. With more than 7,000 acres along Lake LBJ, the AAA Four Diamond resort offers world-class amenities, including four championship golf courses, a lakeside spa, tennis and pickleball facilities, and an extensive marina. Horseshoe Bay Resort continues to invest in its future, with more than $350 million in enhancements completed over the past decade and an additional $60 million planned for 2026. Horseshoe Bay Resort is part of the Crescent Hotels & Resorts Latitudes Collection and a member of the Preferred Hotels & Resorts Lifestyle Collection. Guests are eligible to enroll in the I Prefer Hotel Rewards program, which offers points redeemable for cash-value Reward Certificates, elite status and exclusive benefits at nearly 600 participating properties worldwide.

About Crescent Hotels & Resorts
Crescent Hotels & Resorts is an award-winning, nationally recognized operator of hotels and resorts with over 120 properties in the United States & Canada. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, and Hyatt. Crescent also operates a collection of independent and lifestyle properties under the Latitudes Collection umbrella. These properties include NOPSI Hotel New Orleans, Horseshoe Bay Resort, and The Opus Westchester, Autograph Collection. Powered by innovative, forward-thinking experts, Latitudes is a modern management platform for lifestyle hotels and resorts where creative concepts connect with modern travelers from urban boutique hotels to oceanside luxury resorts.

Crescent's clients include premiere REITs, private equity firms and major developers. For more information, please visit www.crescenthotels.com and www.latitudesbycrescent.com or connect with Crescent on LinkedIn.

Media Contacts:
The Zimmerman Agency
horseshoebayresort@zimmerman.com

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