A celebrated Lavazza blend is now available for Flavia brewing systems, elevating the everyday office coffee moment

WEST CHESTER, Pa., Oct. 13, 2026 /PRNewswire/ -- Flavia, the leader in premium single-serve beverage systems, announces the arrival of Lavazza Super Crema Freshpacks, bringing one of Lavazza's most popular coffee blends to the workplace. With medium roast representing the most-consumed coffee category in the U.S. at 58%¹, Flavia is expanding its portfolio with another café-quality option that delivers the rich flavor people love while giving workers more variety throughout the workday.

Lavazza Super Crema has earned its place as the #1 roasted coffee beans on Amazon² for good reason. Its distinctive blend of Arabica and Robusta beans creates a creamy, full-bodied cup with subtle notes of roasted hazelnut, offering a balanced and approachable profile. Now available in Flavia's Freshpack format, Super Crema brings the quality and distinctive taste of a beloved Lavazza blend to the workplace, expanding the ways employees can enjoy premium coffee.

"Today's workforce expects more from its coffee, and that means both greater choice and higher quality," said Daniele Foti, Vice President of Marketing at Lavazza North America. "Super Crema is one of our most popular brands, and with Super Crema Freshpacks, we're bringing the quality and distinctive taste of this beloved Lavazza blend into the workplace, giving employees another way to enjoy the variety and choice that make the Flavia system unique."

The Super Crema Freshpack format is compatible with Flavia's full range of brewing systems, including the award-winning³ AROMA Brewer, a smaller-format system designed to fit seamlessly into any space, from small offices to home offices. Flavia's pack-to-cup technology means there's no shared funnel between the drink's ingredients and cup. It's like a personal pour-over, ensuring each brew tastes like it should with no flavor carryover between drinks.

With the introduction of Super Crema, Flavia continues to expand its portfolio of more than 30 beverages, ranging from coffee and teas to hot cocoa and lattes, to suit a variety of preferences. Following the recent launches of Lavazza Tiramisù and Community Coffee, Super Crema adds a premium medium-roast option alongside other fan favorites like Caramel, Vanilla, and Hazelnut. From classic coffee profiles to flavored selections, the growing lineup delivers a café-quality experience wherever employees are, giving them the flexibility to enjoy a beverage that suits their preferences throughout the workday.

Lavazza Super Crema Freshpacks are now available in a 19-count for $15.30 at flavia.com or a 76-count on Amazon.

¹ US NCA Report 2026
² Amazon best sellers in roasted coffee, September 2026
³ Recipient of the 2025 GOOD DESIGN® Retail Fitting Award

About Flavia
Since 1982, Flavia has been revolutionizing the way people experience coffee at work and beyond. Rooted in a legacy of innovation and quality, Flavia combines advanced single-serve brewing technology with a passion for premium café-style beverages. Our proprietary brewing system ensures every cup is brewed fresh, delivering bold flavors without compromise or waste.

Designed with today's dynamic workspaces in mind, from personal spaces and home offices to breakrooms and large offices, Flavia offers unparalleled convenience, variety, and reliability. Whether it's a bold coffee, creamy latte, invigorating tea, refreshing infused water, or an iced coffee, Flavia provides a café-quality experience that fits seamlessly into modern lifestyles and satisfies evolving consumer demands.

Flavia is proud to be part of the Lavazza family, sharing a passion for excellence and enhancing everyday moments with exceptional coffee.

About Lavazza Group
Lavazza, founded in Turin in 1895, has been owned by the Lavazza family for four generations. Today the Group is one of the leading players on the global coffee scene, with turnover of over €3.9 billion and a portfolio of top brands that lead their respective markets, such as Lavazza, Carte Noire, Merrild and Kicking Horse.

It is active in all business sectors and has operations in 140 markets, with 9 manufacturing plants in 5 countries. The Group's global presence is the result of over 130 years of growth and the more than 30 billion cups of Lavazza coffee produced every year are a testament to a remarkable success story, with the goal of continuing to offer the best coffee possible, in all forms, by focusing on every aspect of the supply chain, from the selection of the raw material to the product in the cup.

Lavazza Group has revolutionized coffee culture by investing continuously in research and development: from the intuition that marked the company's earliest success - the coffee blend - to the development of innovative packaging solutions; from the first espresso sipped in Space to the dozens of industrial patents. The ability to be ahead of time is also reflected in the attention of economic, social and environmental issues - which have always been a benchmark for guiding corporate strategies.

"Awakening a better world every morning" is the corporate purpose of Lavazza Group, with the aim of creating value for shareholders, collaborators, consumers and the communities in which it operates, combining competitiveness with social and environmental responsibility.

Christina Boyadjian, christina.boyadjian@omc.com

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SOURCE Flavia