FUJIFILM GFX100RF features a 102MP medium format sensor to a compact, all-in-one camera design for the ultimate everyday camera for photographers.

NEW YORK, July 30, 2026 /PRNewswire/ -- B&H is pleased to share the medium format camera built to fit in a to-go bag, the compact, rangefinder-inspired GFX100RF packs all the quality and performance of its 102MP sensor and X Processor 5 into a sleek, lightweight, all-metal housing.

Coming in silver and black finishes, the camera features a built-in fixed focal length FUJINON GF 35mm f/4 lens and offers photographers an array of creative options, including the innovative Aspect Ratio Dial, 20 FUJIFILM film simulations, digital tele-conversion at three different focal lengths, and an Internal ND filter. While capable of 4K30p internal and external recording, this camera was designed for photographers seeking an uncompromising tool for their all-day, everyday creative practice.

FUJIFILM GFX100RF Digital Camera (silver) 
https://www.bhphotovideo.com/c/product/1884991-REG/fujifilm_16938065_gfx100_rangefinder_camera.html

FUJIFILM GFX100RF Digital Camera (black) 
https://www.bhphotovideo.com/c/product/1884990-REG/fujifilm_16938039_gfx100_rangefinder_camera.html 

Key Features

• Smallest, Lightest GFX + Built-In Lens
• 102MP 43.8 x 32.9mm BSI CMOS II Sensor
• FUJINON GF 35mm f/4 Lens (28mm Equiv.)
• Aspect Ratio Dial, Digital Teleconverter
• Internal 4-Stop ND Filter + Leaf Shutter
• 5.76m-Dot OLED EVF
• 3.2" 2.1m-Dot 3-Way Tilting Touchscreen
• DCI 4K30p + External ProRes Recording
• 20 Film Simulation Modes & Q Menu
• Included Lens Hood and Filter Adapter

The heart of GFX100RF camera is its massive 43.8 x 32.9mm, 102MP CMOS sensor, with a native ISO 80 sensitivity and a whopping 70% more light-gathering area than a full-frame camera. It's the same sensor in its bigger GFX siblings, and unlocks the same expanded low-light capabilities, image detail, accurate 16-bit color, dynamic range, and low depth-of-field effects. The sensor is paired with FUJIFILM's fastest X-Processor 5 to optimize the camera's performance and functionality.

See our YouTube Video  https://www.youtube.com/watch?v=qjQR0ZeeEYE

About B&H Photo Video

As the world's largest source of photography, video, and audio equipment, as well as computers, drones, and home and portable entertainment, B&H is known worldwide for its attentive, knowledgeable sales force and excellent customer service, including fast, reliable shipping. B&H has been satisfying customers worldwide for over 50 years.

Visitors to the website can access a variety of educational videos and enlightening articles. The B&H YouTube Channel has an unmatched wealth of educational content. Our entertaining and informative videos feature product overviews from our in-house specialists. You can view the B&H Event Space presentations from many of the world's foremost experts and interviews with some of technology's most dynamic personalities. Tap into this exciting resource by subscribing to the B&H YouTube Channel here. In addition to videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals, as well as our award-winning podcasts.

When you're in Manhattan, take a tour of the B&H Photo SuperStore, located at 420 Ninth Avenue. The techno-carousel spins all year round at the counters and kiosks at B&H. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest gear.

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Contact Information
Geoffrey Ngai

B&H Photo Video
212-615-8820
https://www.bhphotovideo.com/ 

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SOURCE B&H Photo