The brand's expanded Southeast presence provides a hands-on custom rug shopping experience for consumers and designers

NEW YORK, Oct. 26, 2026 /PRNewswire/ -- Ernesta, the leading retailer of custom-sized rugs, announces the opening of its Atlanta showroom, its first in Georgia. Located at 1210 Howell Mill Road in West Midtown's Westside Provisions District, a destination for home furnishings, boutique retail, and dining, the new showroom expands Ernesta's Southeast presence and gives homeowners and design professionals a dedicated space to explore the brand's assortment of custom-sized rugs in person.

The Atlanta showroom reflects Ernesta's continued investment in thriving design communities nationwide, offering a dedicated space where customers and designers can experience designer-quality rug samples firsthand, speak with local design experts, and receive personalized guidance to complete their projects. The showroom also gives customers access to Ernesta's high-touch customization options, including stair runners, hallway runners, and cutouts, and serves as a local hub for the brand's growing installation services, offering white-glove delivery and expert installation.

"When choosing a location for our Atlanta showroom, we wanted it to be more than a design location, but also a place where customers already live, shop and work, which is why Westside Provisions District was the ideal location," said Jennifer Parker, Chief Sales Officer at Ernesta. "Additionally, Atlanta's deep-rooted community of design professionals and enthusiasts, as well as Ernesta's existing manufacturing operations in Georgia, made this market a natural next step for our second Southeast showroom."

Founded in 2022, Ernesta has quickly become known for designer-quality custom rugs with to-the-inch sizing delivered in as little as two weeks. With the opening of Atlanta, the brand now operates 14 showrooms nationwide, underscoring a deliberate, market-by-market approach to growth built around hands-on design support. The expansion comes as Ernesta continues to broaden its product offering, most recently through the Earth Tones Collection, focused on warm, foundational hues in high-quality natural fibers, and the Modern Geometry Collection, which uses texture to create pattern and depth.

Ernesta Atlanta is located at 1210 Howell Mill Road, Suite 105, Atlanta, GA 30318, and is now open 10:00-7:00 Monday - Saturday and 12:00 - 6:00 Sunday. For more information about the showroom and its offerings, visit https://www.ernestarugs.com/locations/atlanta.

About Ernesta
Ernesta is America's largest retailer of custom-sized, designer-quality rugs. The company enables interior designers and homeowners to create beautifully tailored rugs in virtually any size, delivered in weeks rather than months. By combining premium materials, transparent pricing, personalized design guidance, and a seamless omnichannel shopping experience, Ernesta is transforming the purchasing process for one of the most important design elements in the home. Recognized by Good Housekeeping as a 2025 Home Renovation Awards winner, Ernesta is setting a new standard in home design.

About Westside Provisions District
Westside Provisions District's ownership is a joint venture between Jamestown  and a commingled fund advised by Clarion Partners, LLC where Jamestown serves as the property manager. Westside Provisions District is a distinctive retail, dining, and residential destination that is located on Howell Mill Road between 14th Street and Huff Road, where Midtown Atlanta meets the Westside. This sophisticated mixed-use project offers some of Atlanta's most desirable boutique retailers, designer showrooms, and restaurants. For more information, visit www.westsideprovisions.com. Follow Westside Provisions District on Facebook and Instagram and use the hashtag #wspd to stay in the know.

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SOURCE Ernesta