New partnership connects strategic branding, integrated campaigns and growth marketing to strengthen customer engagement and long-term brand value

PARAMUS, N.J., Sept. 24, 2026 /PRNewswire-PRWeb/ -- Blinds To Go has selected Fastlane to support its strategic branding, integrated campaign marketing and growth marketing efforts, connecting the company's window treatment expertise and customer experience with new opportunities to build awareness, deepen engagement and drive demand.

The partnership will focus on translating Blinds To Go's strengths into a clear, compelling brand story that move customers from inspiration to action. The work will bring together brand positioning, creative campaign development, public relations, creator engagement and digital experiences, with an emphasis on measurable business value.

"Blinds To Go has grown by helping customers find the right window treatments for the way they live," said Stephen Shiller, Founder of Blinds To Go. "As we look ahead, we want our marketing to reflect the care, expertise and personal service our teams bring to that experience. Fastlane will help us tell that story in fresh ways, reach new customers and support our next phase of growth."

Fastlane will work with Blinds To Go's leadership and marketing teams to connect corporate brand priorities with campaign activity and customer touchpoints. The approach will emphasize Blinds To Go's specialist guidance, custom window treatments and the process that helps customers make choices for their homes.

"Blinds To Go has a compelling story rooted in how it helps people make their homes their own," said Chris Faust, CEO of Fastlane. "We see a significant opportunity to bring that story to more people, sharpen the brand's distinction and turn customer interest into measurable growth. We're excited to partner with the Blinds To Go team on what comes next."

The first collaborative initiative is in development and will introduce a fresh expression of the brand through coordinated communications and customer experiences.

About Blinds To Go

Blinds To Go offers custom blinds, shades, drapery and shutters, helping customers explore window treatment options for their homes. The company combines product selection with design guidance through its showrooms and other shopping services. Learn more at www.blindstogo.com.

About Fastlane

Fastlane is the Brand Intelligence Firm purpose-designed for today's AI digital economy. The consultancy helps companies clarify their positioning, build brand authority and turn marketing into business growth. In addition, the Fastlane ShareIQ platform helps leadership teams understand how their brands are discovered, compared, trusted and chosen across AI and the broader market—and what they should do next. ShareIQ brings together Market Share, Mind Share, Heart Share and Action Share in one executive intelligence system. As a result, its work connects strategic branding, integrated campaigns, public relations and growth marketing to create lasting value. For more information, visit www.fastlane.co

Images available upon request.

Media Contact

Javian Pereira, Fastlane Communications, 1 9736683003, javian@fastlane.co

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SOURCE Fastlane Communications